Laura asked a great question in my Creating Flatlay Photos class:
I really liked your course, Annie-thanks!
I had a question, though. When you're making photos for each of your social media accounts, do you use the same image and crop it? Or do you re-arrange things for each different place? For example, do you take a landscape image for Facebook, then crop to square for IG? Or do you take different photos for each?
Glad you enjoyed the class Laura!
You have a couple of options when using the same layout for various social media accounts. First, you can just arrange your layout to the rectangular shape (Facebook & blog post friendly), snap a photo and then rearrange it to a square shape (Instagram & Twitter friendly).
Second option is to take one photo and crop it to the right size. I advise arranging your layout in a horizontal rectangle orientation, like what I did for my cute plant stickers photo, and then crop/resize using your favourite photo editing software.
When arranging in this format be sure to have your hero piece (your art work or product) front and centre so that when you do crop the image for a square style your product is still the main focus. I tend to work from the centre outwards, placing my hero piece and then adding props around it in a clockwise motion. I personally like the effect of having a few intriguing items disappearing off the edge of the cropped image to add a feeling of overall depth to the photo.
A quick way to do change an image layout for one social media platform to another is to check out the other formats on the top menu of the Canva desktop site. You can just scroll through to see other options such as using your image for Snapchat stories, a blog post, Facebook banner, etc. If you have Canva Premium there’s even the option to automatically crop your images depending on which platform you are posting to.
Hope that helps. Happy snapping!
If you’d like to learn more about creating great product photographs for social media then join over 1000 other creatives in my Creating Flatlays class.