In my class on Creating Flatlay Photographs Andrea asks:
I'm a creative, but most of my work is done digitally. Do you have any recommendations for incorporating digital deliverables in flatlay designs?
Hi Andrea, that’s a great question! Thanks for asking.
Just have your target audience in mind when you are setting up your photographs. I’ve just had a look at your website & I see that you offer various design services. Think about where your customer would see or use your services.
Flatlay photographs are great for providing a snapshot of behind the scenes, so for website design you could show the tools of your trade, like I did in the image above using my illustrator’s tools. So keyboard, mouse, perhaps a pencil sketch out of how you plan the pages of a site. You could also print out a screenshot of one of your websites & set up the photo with notations on the print out with changes to make for another version of a work in progress shot.
For graphic design, if you use a tablet or iPad you could create a desk scene flatlay with those & your favourite mug of coffee or tea just sneaking into the photo. If you have any physical items such as tshirts or posters create a scene around them. Are they for a music band? Get some headphones & a couple of vinyl records in the shot. The same goes for logo design as well. Where will your ideal client use a logo or graphic design of yours?
Let’s say you are targeting local businesses, we’ll pretend there’s coffee shop. So your background could be a warm coloured wood (table), with an array of logo work (biz card, leaflet, menu), a plain white coffee cup on a saucer filled with a hot coffee, a biscuit with a bite out of it on the side. Recreate a coffee shop scene. Have a play around with objects & create a collection of “customer situations”.
Hope that’s provided you with some ideas.
If you’d like to improve your photography for social media you can join over 1000 creative students in my Skillshare class on Creating Flatlay Photographs.