3. Pin at least 10 images to a board making sure the links that the images go to are correct and not spam.
There’s often the risk when you go on a pinning spree of the odd post being a spam photo. That’s where another pinner has used a popular photo to gain click throughs to a website that has absolutely nothing to do with the content of the image or accompanying description. In my experience it occurs most often with tutorial or DIY pins, promising how to make the latest crafty trend, only for it to go to a spam site.
When Betty comes across any of these she simply clicks on the three dots that accompany the misleading pin and reports it to Pinterest. Pinterest is usually very good at weeding out the false pins, and you may find that you occasionally get an email from them saying that a pin has been deleted from your boards due to copyright or spam. This is no reflection on you but on the original pin maker, so worry not, and continue with your good quality pins!
4. Have a mix of pins from your own website and pins that will interest your target audience.
Nobody likes the pushy salesperson routine. We are constantly exposed to advertisements and sales pitches on social sites, in our email inboxes, on TV and in magazines. Take Pinterest and use it for good, as a service to help others. Yes, I’m starting to sound like a Jedi master now but the more interaction and community engagement there is the better when it comes to marketing your product or services.
Betty starts to think about what service she provides. Her main focus is to sell her floral art prints. She sets the intention that her art solves the problem of someone wanting to brighten up their home by bringing nature and life from the outdoors, indoors. Her target audience is someone who loves the rich, floral wallpapers but simply can’t afford to decorate a whole room. Betty offers the solution of unique and affordable art prints that can be framed on a wall, adding interest and showing off the client’s personality. So back to her Pinterest board on florals she goes, thinking about where her art prints could sit in a client’s home. She pins from interior design boards, home textiles, interior magazines and wallpaper manufacturers. Scattering in her pins to her website shop and the floral art prints she has created a mood board reflecting the personality of her ideal client.
5. As with any visual platform quality photos are a must.
Keep your photographs clear, the correct size and interesting. Fuzzy, dark photographs with no thought put into them will not encourage anyone to explore further in what you have to offer. Don’t be scared of photography and set up a regular time in your week to have a photoshoot session. Begin the routine now and it will soon become second nature.
Check out my class on Skillshare Creating Flatlay Photographs (free 2 month trial included with link) for a full walkthrough on how to set up a shoot using just your camera phone and objects from around your home to tell your creative story. No fancy equipment required, just some good natural light, interesting items and your own creativity!